Avid PR’s director, Mira has worked on almost every kind of client imaginable over the course of her career. After starting out in tech PR and getting to grips with semiconductors and chip design, she made the transition into consumer PR with the intention of doing sport PR (to feed her passion for Manchester United and all things football). Since then, Mira has worked on food & drink, travel, fashion, motoring, environmental, financial, property, B2B, talent, health & beauty, music, film, parenting and adult clients, to mention a few.

Mira set up Avid PR in February 2009, the deepest, darkest days of the recession, and has never looked back. Mira lives in Altrincham with her husband, Jack, and two Dalmatian dogs, and lists football, clothes, a flashy lifestyle and wildlife  as her interests.

Ideal client: Man Utd

Favourite sweet: Liquorice

Embarrassing TV show: Hollyoaks

Worst fear: Having to speak to BT