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	<description>Believe the hype.</description>
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		<title>Sequents appoints Avid PR</title>
		<description><![CDATA[We've got a shiny new client, it's called Sequents, and we're thrilled to have them on board.]]></description>
		<link>http://www.avidpr.co.uk/2011/sequents-appoints-avid-pr/</link>
			</item>
	<item>
		<title>Ooooooh latest sexy coverage</title>
		<description><![CDATA[We love coverage at Avid Towers, it really rocks our world. Here are a few new pieces. Come and join us on Facebook for all the latest pieces.]]></description>
		<link>http://www.avidpr.co.uk/2011/ooooooh-latest-sexy-coverage/</link>
			</item>
	<item>
		<title>18 months on: what I’ve learnt</title>
		<description><![CDATA[I’ve been running my own business for about 18 months now, and, to be honest, I’m a completely different person now to then. So I thought I’d share a few of the things I’ve learnt along the way.]]></description>
		<link>http://www.avidpr.co.uk/2010/another-tutorial-title/</link>
			</item>
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		<title>Two stories from PR land: the good, the bad and the Daily Mail</title>
		<description><![CDATA[I would like to share with you today two stories which caught my attention on a arduous trip back ‘Up North’ from London Sunday last, both of which contain lessons in PR.]]></description>
		<link>http://www.avidpr.co.uk/2010/another-incredible-how-to-tutorial-guide-post-informative-title/</link>
			</item>
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		<title>How to have good ideas</title>
		<description><![CDATA[Here at Avid, we’re in the ideas industry. Avid Towers is practically bursting at the seams with ideas, clamoring to get out into the world. But creative thinking isn’t just for artsy-fartsy media folk...]]></description>
		<link>http://www.avidpr.co.uk/2010/how-to-tutorial-guide-post-informative-title/</link>
			</item>
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		<title>Freebie Fridays at Avid Towers</title>
		<description><![CDATA[Following a fab first Freebie Friday, when Mira was able to help and get involved with some really interesting projects, we've decided to make it a regular fixture at Avid PR...]]></description>
		<link>http://www.avidpr.co.uk/2010/test-news-2/</link>
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		<title>Brad Burton in the Saturday Times</title>
		<description><![CDATA[4Networking boss Brad Burton featured in a double page spread in the Saturday Times, 13th November. With mentions for 4Networking and GOYA &#8211; well played.]]></description>
		<link>http://www.avidpr.co.uk/2010/coverage-item-test/</link>
			</item>
	<item>
		<title>Don&#8217;t ignore your gut feeling</title>
		<description><![CDATA[When starting out, most new businesspeople think that they have to lap up every bit of cash that comes their way. How else will you get off the ground?...]]></description>
		<link>http://www.avidpr.co.uk/2010/dont-ignore-your-gut-feeling/</link>
			</item>
	<item>
		<title>The art of mindfulness for the small business owner</title>
		<description><![CDATA[Yesterday, I took a day off. Not just a day off from work, but a day off from Twitter. I won't lie to you, it was hard. I found myself twitching to pick up my iPhone and let rip with every trivial sentiment that popped into head, but I got through it...]]></description>
		<link>http://www.avidpr.co.uk/2010/the-art-of-mindfulness-for-the-small-business-owner/</link>
			</item>
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		<title>Me in my dressing gown &#8211; why virals need to be tenuous</title>
		<description><![CDATA[Videos can be great marketing tools in this, the age of You Tube. Many a star has been created through user-generated content, but, also, many a penny has been wastefully chucked down the drain...]]></description>
		<link>http://www.avidpr.co.uk/2010/me-in-my-dressing-gown-why-virals-need-to-be-tenuous/</link>
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