Displaying everything in: The PR rules
Me in my dressing gown – why virals need to be tenuous
Videos can be great marketing tools in this, the age of You Tube. Many a star has been created through user-generated content, but, also, many a penny has been wastefully chucked down the drain…
Posted in Avidupdate, PR you can do yourself, Random // Read more...
The PR rules (part 1 of indeterminate number)
This afternoon I have been hearing about a serious case of somebody bad-mouthing a competitor. This is a fundamental rule of PR: never, ever, bad-mouth a competitor. Just look at the Carlos Tevez – Gary Neville affair this week. Who came out of that smelling of roses? Nobody (admittedly, Gary Neville is a bit of [...]
Posted in PR you can do yourself // Read more...
