Displaying everything in: PR you can do yourself
Me in my dressing gown – why virals need to be tenuous
Videos can be great marketing tools in this, the age of You Tube. Many a star has been created through user-generated content, but, also, many a penny has been wastefully chucked down the drain…
Posted in Avidupdate, Random, The PR rules // Read more...
The PR rules (part 1 of indeterminate number)
This afternoon I have been hearing about a serious case of somebody bad-mouthing a competitor. This is a fundamental rule of PR: never, ever, bad-mouth a competitor. Just look at the Carlos Tevez – Gary Neville affair this week. Who came out of that smelling of roses? Nobody (admittedly, Gary Neville is a bit of [...]
Posted in The PR rules // Read more...Dare to believe folks, it's about to get better!
Does anyone else feel that the start of 2010 couldn’t be more starkly different to the beginning of 2009? Maybe it’s just that this is my first new year as a small business owner, but this time last year everything seemed so bleak, so grey, so depressing. Going into 2010, my PR agency is still [...]
Posted in Random // Read more...What do Swine Flu, Susan Boyle, Robert Pattison and Iran all have in common?
Google! The world’s most popular search engine released its annual list of the most searched for words and terms this month for the UK, giving us a snapshot of the stories and trends that have captured our imagination this year. Like one of our previous entries, the list only confirmed our national obsession for celebrities [...]
Posted in Random // Read more...What we can all learn from the bonkers outfits of Lady Gaga
What is Lady Gaga? a) A musician b) A clothes horse c) A ‘personality’ d) A raving loon with the strangest wardrobe ever to grace the earth e) All of the above? I bet most of you went for e. Lady Gaga’s core business is obviously as a musician. But without songs that are likely [...]
Posted in Random // Read more...Print media: still standing
I have written several posts about social media and online PR, so I thought it was about time to give some love to our old friend print media. Over the last 12 months or so, I have heard countless people say that print is dead, newspapers will become a thing of the past and so [...]
Posted in Random // Read more...Why banality and irrelevance should be part of your business plan
In a recent survey undertaken by Avid PR (note: for ‘survey’ read ‘quick straw poll on Twitter’) we asked a selection of early adopters and social media experts (note: for ‘early adopters’ and ‘social media experts’ read ‘people I know’) what kind of tweeters they prefer to follow: 1. People who talk about themselves and [...]
Posted in Random // Read more...Death to automated tweets
Maybe this is just me, and maybe I’m way off target, but I would bet that I’m not. Those automated tweets when you start following someone, you know the ones? ‘Thanks for following, I hope you enjoy our tweets about blah blah blah…’ Well, they’re really annoying and a complete waste of time, even if [...]
Posted in Haters & rants // Read more...
