The art of mindfulness for the small business owner
Yesterday, I took a day off. Not just a day off from work, but a day off from Twitter. I won’t lie to you, it was hard. I found myself twitching to pick up my iPhone and let rip with every trivial sentiment that popped into head, but I got through it…
Posted in Avidupdate, Random // Read more...
Me in my dressing gown – why virals need to be tenuous
Videos can be great marketing tools in this, the age of You Tube. Many a star has been created through user-generated content, but, also, many a penny has been wastefully chucked down the drain…
Posted in Avidupdate, PR you can do yourself, Random, The PR rules // Read more...The PR rules (part 1 of indeterminate number)
This afternoon I have been hearing about a serious case of somebody bad-mouthing a competitor. This is a fundamental rule of PR: never, ever, bad-mouth a competitor. Just look at the Carlos Tevez – Gary Neville affair this week. Who came out of that smelling of roses? Nobody (admittedly, Gary Neville is a bit of [...]
Posted in PR you can do yourself, The PR rules // Read more...Dare to believe folks, it's about to get better!
Does anyone else feel that the start of 2010 couldn’t be more starkly different to the beginning of 2009? Maybe it’s just that this is my first new year as a small business owner, but this time last year everything seemed so bleak, so grey, so depressing. Going into 2010, my PR agency is still [...]
Posted in PR you can do yourself, Random // Read more...What do Swine Flu, Susan Boyle, Robert Pattison and Iran all have in common?
Google! The world’s most popular search engine released its annual list of the most searched for words and terms this month for the UK, giving us a snapshot of the stories and trends that have captured our imagination this year. Like one of our previous entries, the list only confirmed our national obsession for celebrities [...]
Posted in PR you can do yourself, Random // Read more...Consorting with the enemy – PRMira infiltrates the Blues
This Friday, for the one and only time, I will be found consorting with the enemy. I’m not proud, but a girl’s gotta do, what a girl’s gotta do. That’s right, I’m going to be hanging round with… that lot… you know, City fans. But before you judge, it’s for the first Blues in Business [...]
Posted in Avidupdate, Clients and friends, Haters & rants, Love ins // Read more...A really outstanding effort with the latest pics
As some of you may already know, I have been spearheading the bestpicwhilereadinggetoffyourarse competition. And I must take my hat off this morning (I’m not wearing one, but I might put one on just so I can take it off – in fact, there is one in my car which will do nicely) to Ms [...]
Posted in Clients and friends, Love ins // Read more...WHAT KATIE DID NEXT…
So Katie Price goes back into the jungle to try and save her flagging public image, attempting to conjure up any form of positive publicity to gain acceptance in the celebrity-obsessed world she once ruled. However, one too many bush tucker trials later, she realises this ain’t happening. So, what does the media savvy Jordan, [...]
Posted in Haters & rants, Random // Read more...
